Soaring to Greater Heights

Airlines provide the fastest and safest mode of transportation for an ever-increasing customer base that’s expected to double in the next 20 years.

The airline industry is uniquely vulnerable to risk — safety, labor relations, consumer dissatisfaction, climate change, political conflict. These crises are often exacerbated by swift media attention.

The result is a Product experience and Governance challenge. 

The airline industry is under the spotlight across stakeholder groups and is challenged by the need to provide transparent and fact-based responses.  

How We Add Value 

At RI, we study reputation and use data insights to strategically focus on what matters most to airline industry stakeholders — passengers, employees, regulators, investors — and open communication to proactive risk mitigation. 

We guide airlines by helping them communicate in a way that positively impacts reputation and drives returns. 

Did you know?

Over 60% of the general public has not formed an opinion on whether airlines are transparent and ethical — this is an opportunity for airlines to transform their communication.

Airline Expertise: Role of Reputation
with Nicolas Trad


"RI has helped us bring focus to our communications and make it measurable." 

– Judith Coster, VP Corporate Communications, KLM

Are you ready to make your
reputation take off? 

Get Reputation Ready

Contact us to learn more about
your company's reputation and
how to win in the marketplace.