Becoming reputation ready begins with an understanding of the emotional bond that ensues between your stakeholders and your company
How We Define Reputation
We define reputation as an emotional bond that ensures:
- Consumers want to buy your products and services
- Customers recommend your company
- Job-hunters want to work for your company
- Investors buy-into your company
- Policy-makers and regulators give you license-to-operate
- Employees are engaged and deliver on your purpose
We measure the emotional bond based on a unique algorithm called the RepTrak Pulse.
This is defined by perceptions of Esteem, Admiration, Trust, and overall Feeling.
How We Measure Reputation:
The proprietary RepTrak model provides a rigorous method by which to calibrate reputation. It is considered by many as the gold standard in reputation mining, measurement, and management.
RepTrak is a complete Reputation Intelligence System that yields quantifiable and actionable insights
A research-based data driven means-end model by which to calibrate reputation.
Based on the largest normative database on reputation in the world.
An empirical and relative basis of measurement by which to evaluate success.
Provides an understanding of the what, why, and how to enhance reputation.
RepTrak gives leaders more confidence in decision-making
HOW REPUTATION INSTITUTE ENABLES LEADERS
Meet Nicolas, our President of Global Accounts. Nicolas is most proud of how RI provides a singular, synchronized view of reputation across stakeholder groups and markets enabling clients to know what matters most across the globe.