Your company’s reputation is highly influenced by the digital ecosystem — through online, news media, and social media conversation.
But the white-noise and complexity of big data makes it difficult to understand how to effectively interpret the conversation — and harder to calibrate the potential reputation risk.
Companies need a better solution that provides clear and compelling insight and a way to take back control of their company narrative.
Media RepTrak links conversations to
perceptions and business KPIs
Media RepTrak Mining is powered by Artificial Intelligence and provides a deeper understanding of the conversation about your company
Media RepTrak Mining enables smarter, fact-based decision-making
Monitoring and mining of the most significant conversations about your business
Daily alerts on the reputation risk according to real-time conversation
Use of predictive analytics and data mining to assess the trajectory of your reputation
Assess levels of stakeholder support and economics of Reputation Value at Risk - rVaR
Media RepTrak Mining monitors real-time conversation, sentiment, and relative importance.
UNDERSTANDING REPUTATION MINING
Meet Andrew, our Data Science Director, who proudly shares RI's recent innovations in applying Machine Learning and Artificial Intelligence to mine and measure digital conversations in real-time through the lens of reputation.